Strengths and Values

Our Strengths


SW Singapore under the SW International network has a team of experts who have a high level of professional knowledge and industry experience. We pride ourselves on and adhere to people-oriented and client-focused service culture and are always dedicated to providing services with excellence.


Our staff members are committed to the industry’s Professional Conduct and Code of Ethics as an integral part in performing their daily duties. We adhere to anti-money laundering practices and conduct thorough due diligence as a protocol to our professionalism. As a team, we are relentless in our effort to improve the standard of practice and service quality through vigorous training and staff development.

Cross-Border Operations

With outstanding international expertise and deep knowledge of the local market, SW Singapore is well positioned to provide the cross-cultural platform for Chinese businesses, international investors and capital markets of the world to meet. Today, we are committed to serving a broad base of distinguished clientele including Singapore companies, Chinese enterprises, and other cross-borders businesses.

Our Core Values

Our values serve as the basis of our global corporate culture.
The values describe how we practise in the world and guide the way we work with our stakeholders.

Earning Trust

We adhere to the highest standards of ethical and professional conduct, with trust as the foundation of our business. Meanwhile, we strive to maintain a good balance between business growth and social responsibilities.

Pursuing Truth

We pursue dreams and work for excellence. We persistently adopt the right path with truthfulness for open and transparent business and continue to explore the sustainable development of the industry.

Ensuring Fairness

We act independently and objectively to ensure impartial result. We emphasise fairness throughout our work processes.

Seeking Harmony

We are dedicated to creating a harmonious environment in which all individuals could work together for better growth. We love to listen and provide mutual support.